The GS1-native PIM. GDSN-ready on day one.

xyxle is the Swiss PIM and data exchange platform built on the GS1 GDSN data model. Manage one golden record per GTIN, enrich it with AI, and send it to every retailer, data pool and channel in German, French, Italian and English.
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Trusted by leading Swiss and European retailers and brands
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Built for both sides of the product data exchange

Brands send. Retailers receive. xyxle is the platform in between. Pick your side.
Brands
Retailers

Publish once. Reach every retailer.

Map once, auto-fill every partner's spec, validate against GS1 rules and publish on schedule. GDSN-ready for retailers, flexible for marketplaces.
One golden record per GTIN, in German, French, Italian and English
GDSN-ready to any trading partner, validation included
Customizable channels (Excel/CSV/XML/ CIN/API)-map once, reuse forever
Single source of truth with custom fields and variants
First-time-right listings with built-in GPC/GDSN checks
Scale faster with less headcount through automation and scheduling
Plans starting from
150 CHF/mo
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Sales

Equip Sales with ready-to-share, always-current product info.
  • Seamless on-platform publishing
    Publish via on-platform channels - no manual file chase
  • Specs filled for you, automatically
    Auto-filled partner specs (Excel/CSV/XML/CIN)
  • Seamless updates
    Item synchronization keeps account-specific catalogs in lockstep
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Product management

Consistent, compliant content - once created, everywhere used
  • Multilingual made manageable
    AI translations with human review keep quality high.
  • Compliance made faster
    Auto-generate ingredient lists and run GDSN-based validation before publish
  • Campaign control
    Catalog management builds channel-or campaign-specific assortments without copies
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IT integration

Ship integrations and channels - safely and quickly
  • Integrate cleanly
    REST API connects ERP, e-commerce, DAM, BI without brittle scripts
  • Automate onboarding
    Custom export channels and reusable mappings replace manual configuration
  • Accelerate mapping
    AI mapping & function proposals speed transformations and QA
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One intake. One golden record.

Aggregate supplier data from the xyxle network, GDSN, Excel and API. Normalise, validate and approve it once, then push a golden record to MDM, ERP and e-commerce.
Unified intake (network, GDSN, Excel/API) in one place.
Automated mapping & normalization to your standards.
Upstream GDSN/GPC validation and compliance checks
Version compare & selective acceptance at SKU/field level.
Approve once to a Golden Record; push to MDM/ERP/e-com.
Exception management with owners, SLAs and full audit trail.
Plans starting from
833 CHF/mo
Get a quote

Category management

Get the right products live-faster and cleaner
  • Unified intake
    Subscribe to supplier catalogs or GDSN and see everything in one place.
  • Assortment confidence
    Auto-classification (GPC) and completeness checks reduce back-and-forth.
  • Golden Record approvals
    Approve once, then push everywhere with traceability.
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Data governance

A controlled path to a single source of truth
  • Golden Record by design
    Roles, workflows and approvals create clear ownership
  • Policy & compliance checks
    Enforce standards (GDSN/GPC, units, restricted claims) upstream.
  • Audit-ready
    Who changed what, when and why-field-level history.
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IT integration

Integrate cleanly-without brittle one-offs
  • REST API
    For real-time sync with MDM/ERP/e-com; Excel for bulk flows where needed.
  • Scheduling & automation
    Predictable jobs replace manual uploads and scripts.
  • Sandbox first
    Test mappings, rules and big supplier changes safely before they touch production.
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"xyxle was quickly integrated into our corporate environment. We can now supply all customers with always up-to-date data with minimal effort, while support responds exceptionally quickly and effectively, greatly increasing efficiency."
xyxle client
GTINs under management
Product records managed on xyxle by Swiss and European brands, distributors and retailers.
80'000+
Companies in the xyxle network
Brands, distributors and retailers exchanging product data with each other directly, plus the full GDSN.
400+
Languages, natively
German, French, Italian and English in every record, with AI translation and human review built in.
4
Managing data
Sending data
Receiving data

Why keeping product data clean is harder than it looks

  • No central control
    Disparate files and systems mean no single source of truth.
  • Lost audit trails
    Accidental overwrites and no clear history create compliance headaches.
  • Rigid data models
    One-size-fits-all schemas can’t capture your unique attributes or evolving requirements
  • Fragmented collaboration
    Without clear roles or an intuitive interface, edits collide and tasks stall.
  • Inconsistent classification
    Manual category assignments lead to downstream rejections and misaligned assortments.

How xyxle solves it

  • Robust user management & role-based access
    to lock down sensitive fields, delegate responsibilities, assign users to specific product groups and track every action.
  • Article versions & history
    for a complete, timestamped change log and change history whenever you need them
  • Flex fields & out-of-the-box GDSN data model
    so you start with GS1 compliance and instantly extend your schema with custom attributes
  • A clean, spreadsheet-style UI
    that lets both technical and non-technical users bulk-edit, review and approve data in one place. For Bulk edits, use our Excel tool.

Why sending is hard (and costly)

  • 10 different templates, 10 times the work
    Each partner wants a slightly different Excel/CSV/XML layout.
  • Multiple logins, multiple portals
    Copy-paste into buyer systems, portals and email attachments.
  • Hidden rules and surprise rejections
    Unit mismatches, missing images, wrong GPC codes—restart the process.
  • No reuse
    What you fix for one partner doesn’t help with the next.
  • Scaling stalls
    Every new channel feels like hiring another person.

One flow to send everywhere

  • Custom export channels
    Define a channel per partner and tell xyxle exactly which fields and formats they need (Excel/CSV/XML/CIN/API)
  • Bi-directional GDSN access (GS1 ready)
    Send and receive data globally through the GDSN
  • Pre-built retailer & marketplace connectors
    Go live faster with ready-made connectors to leading retailers and marketplaces.
  • Article passports
    Share always-current web links for articles. Perfect for sales, distributors, regulators, and field teams—always in sync with your master data.

Why receiving is hard (and slow)

  • Many sources, many formats
    Email spreadsheets, portals, GDSN, APIs—none the same.
  • Quality gaps
    Missing packs, wrong units, inconsistent GPC—rejects and back-and-forth.
  • No golden record
    Conflicts between supplier data and internal rules stall listings.
  • Integration drag
    Getting clean data into MDM/ERP/e-com takes manual patching.

One intake, many suppliers, clean outputs

  • Centralized ingestion
    Use Intra-platform subscriptions or GDSN-Access to connect suppliers; updates arrive in minutes.
  • Custom workflows
    Define your own workflow for intake, validation and approval, ensuring a golden record for intake into your MDM / ERP.
  • Flexible interfaces
    Pull data from Excel/CSV, REST APIs or custom feeds with zero-code templates and automated validation.

Ready to make your product data GS1-ready?

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