The food industry is undergoing a digital revolution. Today’s consumers demand absolute transparency regarding origin, allergens, and sustainability. A PIM system acts as a "Single Source of Truth," centrally bundling all relevant data and distributing it consistently across all sales channels.
1. Compliance and Legal Certainty (FIR & Beyond)
Adherence to the EU Food Information Regulation (1169/2011) is essential for market access in the EU and Switzerland. A PIM automates the management of:
- Allergen Management: Tagging and highlighting ingredients like gluten, nuts, or soy directly within the system.
- Nutritional Declarations: Centralized maintenance of values such as energy, fat, and carbohydrates across various packaging sizes.
- Certifications: Management of Organic, Fairtrade, or regional origin labels (e.g., Bio Suisse or Italian DOP/IGP).
2. Market-Specific Requirements: Switzerland and Europe
A PIM system enables efficient localization that goes far beyond simple translation:
- Switzerland (CH): Managing content in three national languages and maintaining prices in CHF, including specific connections to Swiss data pools like GS1 GDSN.
- France (FR): Seamless integration of Nutri-Score information directly into product feeds.
- Italy (IT) & Austria (AT): Focusing on storytelling around origin and regional specialties to build consumer trust.
In 2026, Artificial Intelligence (AI) has become the standard in data management. PIM solutions leverage AI to eliminate repetitive manual processes:
- AI-Powered Auto-Tagging: Automatic recognition of food categories and attributes from images or raw data.
- Automated Content Creation: Generating product descriptions and social media copy in seconds, perfectly tailored to each target region.
- Readiness for AI Search: AI agents and search engines prioritize structured, machine-readable data. A PIM ensures your products are correctly identified and recommended by AI systems.
For food manufacturers and retailers in Switzerland and Europe, a PIM system is no longer a luxury—it is a business necessity. It reduces Time-to-Market, minimizes legal risks, and builds the transparency that modern consumers demand.
Contact us for an individual demo. We will show you how to make your product data future-proof for 2026 and beyond.
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