xyxle – Ihr Schweizer Datenmanagement-Tool

Regulation (EU) 2025/40, the Packaging and Packaging Waste Regulation, applies since 12 August 2026 and replaces the old Packaging Directive in all 27 Member States. From that date every piece of packaging placed on the EU market needs a declaration of conformity and technical documentation behind it, has to respect heavy-metal and PFAS limits, and must be registered for extended producer responsibility. Harmonised labels follow in 2028, recyclability grades and recycled-content minimums in 2030. What all of these have in common: they are data, per packaging component, per SKU, that has to be collected from suppliers, kept current and shared with retailers and authorities. That is a product data job, and it is what xyxle is built for.

This page is for brand owners, packaging, regulatory and sustainability teams, Swiss companies exporting into the EU, and retailers who need to collect packaging data from hundreds of suppliers.

Keep reading for what the PPWR requires, the timeline from 2026 to 2040, why every obligation comes down to structured data, and how xyxle helps you collect, document and share it.

Was ist Product Information Management (PIM)?

Ein PIM (Product Information Management)-System ist eine zentrale Plattform zur Verwaltung, Standardisierung, Validierung und Verteilung von Produktinformationen wie:

  • Sales (primary), grouped (secondary), transport (tertiary) and e-commerce packaging are all in scope, regardless of material.
  • Manufacturers must run a conformity assessment, issue a declaration of conformity and keep technical documentation for each packaging type.
  • If you market packaged goods under your own brand, you carry the manufacturer obligations for that packaging.
  • Importers must verify conformity before placing goods on the EU market and keep the declaration available for authorities.
  • Distributors and retailers must check that the declaration and the required labels exist before they sell.
  • Fulfilment service providers and online marketplaces have their own due-diligence duties for e-commerce packaging.
  • Producers must register for extended producer responsibility in every Member State where they place packaging on the market.
  • Swiss and other non-EU companies are affected through their EU importer or authorised representative, and through the data their EU retailers now demand.
  • Misleading environmental labels, marks and symbols on packaging are prohibited from day one.

Anstatt Produktdaten in Tabellen und verteilten Systemen zu pflegen, sorgt ein PIM für eine einzige verlässliche Quelle (Single Source of Truth) für alle Produktinformationen.

For a company with a few hundred SKUs and several packaging components each, that is thousands of data points to collect, verify and keep current, per market.

→ See how xyxle models packaging hierarchies and attributes

Eine zentrale Plattform für Ihr Produktdatenmanagement

xyxle ermöglicht es Ihnen, alle Produktinformationen in einem strukturierten System zu verwalten – einschliesslich Produktstammdaten, Handelsattribute, Marketingtexte und digitale Assets.

Das reduziert manuelle Arbeit und stellt sicher, dass jede Abteilung mit denselben freigegebenen Produktinhalten arbeitet.

Mit xyxle können Sie:

  • 12 August 2026: the regulation applies. Declaration of conformity and technical documentation per packaging type, heavy-metal limits (lead, cadmium, mercury and hexavalent chromium together below 100 mg/kg), PFAS limits in food-contact packaging, EPR registration, and the ban on misleading labels.
  • 12 August 2028: harmonised labelling. Material composition pictograms and sorting information on every pack, with a data carrier such as a QR code for the digital part.
  • 1 January 2030: recyclability performance grades A, B or C become mandatory, minimum recycled content applies to plastic packaging, grouped, transport and e-commerce packaging may contain at most 50% empty space, and the first reuse targets and format bans take effect.
  • 1 January 2035: packaging must be recyclable at scale, meaning actually collected, sorted and recycled in practice across the EU.
  • 2038 and 2040: only grades A and B remain permitted, and recycled-content targets rise again.
Packaging hierarchy from pallet to sales unit with component materials, weights, recycled content and PPWR compliance data, and the 2026 to 2040 timeline

Integrierte GDSN-Modellunterstützung (Out of the Box)

Viele PIM-Lösungen erfordern aufwendige Anpassungen, um globale Handelsstandards zu unterstützen. xyxle ist anders: xyxle unterstützt das GDSN-Datenmodell von Anfang an.

Das macht xyxle ideal für Unternehmen, die vom ersten Tag an mit strukturierten, standardisierten Handels-Produktdaten arbeiten möchten.

Vorteile einer GDSN-fähigen PIM-Software:

  • Packaging composition per component: material, sub-material, weight, colour and additives for the bottle, the cap, the label, the tray, the film, the case and the pallet.
  • The recyclability grade and the assessment evidence behind it, once the grading acts apply.
  • Recycled-content share per plastic component, backed by supplier certificates.
  • Substance statements from packaging suppliers confirming heavy-metal and PFAS compliance.
  • Operator identification, declaration-of-conformity references and EPR registration numbers, per market.

Wenn Ihr Unternehmen auf den Austausch von Handels-Produktdaten angewiesen ist, wurde xyxle genau dafür gebaut.

→ Read our guide to 2D barcodes and GS1 Sunrise 2027

KI-gestützte Produktdatenerfassung per Produktfoto

Die manuelle Eingabe von Produktinformationen ist langsam, kostspielig und fehleranfällig. xyxle enthält eine KI-gestützte Produktdatenerfassung, mit der Sie Produktinformationen anhand eines einzigen Produktbildes erfassen können.

Laden Sie ein Foto Ihrer Verpackung hoch, und xyxle extrahiert und schlägt relevante Datenfelder vor – so wird Verpackung zu strukturierten Produktinformationen.

KI-Onboarding ist ideal für:

  • Collect packaging specifications from every packaging supplier, per component, and keep them current when a supplier changes a material or a grade.
  • Produce and store a declaration of conformity and the technical documentation for each packaging type, and be able to hand it to an authority or a retailer within days.
  • Prepare artwork for the 2028 harmonised labels and decide on a data carrier; a GS1 Digital Link QR code can carry the digital labelling and the checkout scan on one symbol.
  • Report packaging placed on the market to the national EPR registers, Member State by Member State, from the same weight and material data.
  • Redesign towards grade A or B and the recycled-content minimums before 2030. The data tells you which SKUs are at risk and how much packaging you actually place per market.

So können Teams Produkte schneller onboarden und gleichzeitig Konsistenz und Vollständigkeit verbessern.

Händleranbindung und Datensyndizierung

Detailhändler verlangen Produktdaten oft in unterschiedlichen Formaten, Attributstrukturen und Workflows. xyxle hilft Ihnen, diese Komplexität durch strukturierte Datenausgaben und händlerfertige Formate zu bewältigen.

xyxle unterstützt die Verteilung von Produktinformationen an alle relevanten Detailhändler und Handelspartner und ermöglicht so eine effiziente Produktdaten-Syndizierung.

Zentrale Vorteile:

  • Due diligence: confirm that every product you list carries a declaration of conformity and compliant labelling, and be able to prove you checked.
  • Own-brand ranges: you carry the full manufacturer obligations for that packaging, including the technical documentation.
  • Supplier onboarding: collect packaging data from hundreds of suppliers in a structured, comparable form instead of PDFs by email.
  • EPR reporting: declare packaging volumes for own-brand and imported goods per market, from weights you can trace back to the item.
  • Commercial use: EPR fees are modulated by recyclability, so packaging data becomes a cost lever, not just a compliance record.

Anstatt Produktdaten für jeden Händler einzeln aufzubereiten, verwalten Sie sie einmal – und verteilen sie überall hin.

Mehrsprachige Produktdaten (Deutsch, Französisch, Englisch, Italienisch)

Produktinformationen sind selten einsprachig. xyxle bietet strukturiertes mehrsprachiges Management für Produktdaten, Beschreibungen und Marketinginhalte.

Unterstützte Sprachen:

  • Packaging specifications arrive from suppliers as PDFs and are filed in email, not in a system
  • The ERP has a single "packaging material" field for a pack that has six components
  • No link between the packaging data and the GTIN hierarchy, so the case and the pallet are never counted
  • Declarations of conformity exist somewhere, but nobody can produce the right one for the right packaging type on request

Why this matters now:

  • Without a declaration of conformity, packaging cannot legally be placed on the EU market since 12 August 2026
  • Retailers can and will delist products whose packaging data they cannot verify
  • EPR fees are calculated from weights and materials you report, so wrong data costs real money
  • Every 2030 redesign decision needs a data baseline you do not have yet

xyxle hilft Ihnen, Produktinformationen über Grenzen hinweg zu skalieren – ohne Qualitätseinbussen.

Stets aktuelle Produktseiten per Link veröffentlichen

xyxle ermöglicht es Ihnen, Produktinformationen als Live-Produktseiten zu publizieren, die über teilbare Links erreichbar sind.

Wenn Sie Ihre Produktdaten in xyxle aktualisieren, wird die Seite automatisch aktualisiert – keine manuellen Exporte, keine veralteten PDFs.

Ideal für:

  • Logistical hierarchies: model selling unit, inner pack, case and pallet with weights, dimensions and a GTIN per level, matching the PPWR's sales, grouped and transport packaging structure exactly.
  • GDSN packaging attributes out of the box: packaging material, weight, recycled content, recyclability and labelling fields as defined by GS1, so what you record is what retailers already request through the data pool.
  • Flex fields for the PPWR specifics: recyclability grade, empty-space ratio, PFAS and heavy-metal statements, EPR registration numbers per market, declaration-of-conformity reference and validity.
  • Digital asset management for the evidence: attach supplier declarations, test reports and the declaration of conformity to the item itself, with version history.
  • Supplier intake workflow: collect packaging data through the xyxle network, Excel templates or API, validate completeness, and approve it into the golden record.

Wenn Sie strukturierte Produktinformationen, Mehrsprachigkeit und Händleranbindung benötigen – xyxle wurde genau dafür gebaut.

xyxle hilft Ihnen, Produktinformationen über Grenzen hinweg zu skalieren – ohne Qualitätseinbussen.

Warum xyxle als Ihr PIM-System wählen?

xyxle vereint strukturiertes Produktdatenmanagement mit moderner Automatisierung und Publishing-Tools. Was xyxle auszeichnet:




  • Inventory: list every packaging component per SKU and per hierarchy level, and who supplies it.
  • Collect: request composition, weights, recycled content and substance statements per component, and load them into xyxle against the GTIN.
  • Document: create the declaration of conformity and technical documentation per packaging type and attach them to the items they cover.
  • Label: plan the 2028 harmonised labels and a data carrier, and generate the label content from the record rather than retyping it into artwork.
  • Optimise: use the data to find the SKUs at risk for the 2030 grades, recycled-content minimums and empty-space cap, and prioritise redesigns.

Wenn Sie strukturierte Produktinformationen, Mehrsprachigkeit und Händleranbindung benötigen – xyxle wurde genau dafür gebaut.

xyxle hilft Ihnen, Produktinformationen über Grenzen hinweg zu skalieren – ohne Qualitätseinbussen.

→ Talk to us about a PPWR data readiness check

Start With the Data, Not the Artwork

The PPWR runs for fifteen years, and every stage asks for more of the same information: what your packaging is made of, how much of it there is, and whether you can prove it. The companies that treat it as a data-quality initiative now will spend 2028 and 2030 running reports, not rebuilding spreadsheets.

xyxle gives you the GS1 packaging model, supplier intake, evidence management and the channels to share it, in the platform you already use for GDSN and retailer syndication.

Whether you manage 50 packaging components or 50,000, compliance starts with knowing what is in the box.

Ready to Get Your Packaging Data PPWR-Ready?